WHATSAPP NEW PRIVACY POLICY UPDATE
WHATSAPP NEW PRIVACY POLICY DOWNLOAD
WHATSAPP NEW PRIVACY POLICY FREE

In order to avoid being perceived as shady or creepy brands, need to walk that tightrope very carefully. However, there's a very fine line between data collection and privacy invasion. As such gathering user data to offer that level of personalization is of the essence.Ģ. In fact, 91% of consumers are more likely to shop with brands that provide customized offers and recommendations while 66% list generic/non-personalized content as a purchase deterrent. Investing in personalization is a no-brainer for brands especially in the era of Netflix and Spotify recommendations and Instagram targeted ads. 📖 Learnings in personalization and privacy: Tread the thin line between personalized experience and being creepyġ. Signal also topped the communication category on the Google Playstore in countries like Australia, United Kingdom, Germany, France, and Canada.

WHATSAPP NEW PRIVACY POLICY FREE

Signal topped the charts in the free apps category on Apple App Store across India, France, Switzerland, Germany, Hong Kong among others.

WHATSAPP NEW PRIVACY POLICY DOWNLOAD

While Daily Active Users (DAU) grew by 130%:Ĭountrywise download and DAU growth of Signal: Country The resentment among the consumers and the tweets from key opinion leaders reflected in the growth of Signal and Telegram.ĭuring this period Signal's downloads grew by 2700%: The tweets from the likes of Elon Musk further fast-tracked the inevitable.Įdward Snowden echoed similar sentiments while clearing the confusion over Signal app. The dissatisfaction would manifest in a significant migration of users to other messaging platforms.

WHATSAPP NEW PRIVACY POLICY UPDATE

Even though the messaging app stressed on 'respect for privacy coded into their DNA', but the update left users dissatisfied, to put it mildly. Previously in October 2020, WhatsApp reiterated its vision to help users get better answers/help from businesses. The instant messaging app also aims to promote safety by sharing phone numbers and transaction data with Facebook. It will also aid in interlinking Facebook Pay account for payment via the messaging app. The speculation arose over the messaging app sharing much more commercial user data with Facebook.Īccording to the company, however, the data sharing will only serve personalized experience and relevant advertisements.

Naturally, the extent of data-sharing with the parent company, Facebook, covered in WhatsApp's new privacy policy sparked outrage among users. In a world where services/offerings are mandated to adhere to compliances like GDPR, CCPA, privacy is the top priority. What followed next is as unexpected as the announcement and a lesson in personalization and privacy. Experts suggest failing to accept the changes by the provided deadline would mean users could no longer access the app. Users were requested to accept the changes by the deadline date of 8th February 2021. On 4th January 2021, the Facebook-owned messaging giant, WhatsApp announced an update in its privacy policy. Personalization Pulse Check Report 2021.

Whatsapp new privacy policy